GREEN INFRASTRUCTURE INITIATIVE FEASIBILITY STUDY

Key Services:

• Communications & Outreach

The Columbia Slough Watershed Council (CSWC) hired Samara Group in 2020 to conduct a Green Infrastructure Initiative Feasibility Study via an online survey. The main goals of the survey were to learn more about the motivations for and barriers to voluntary green infrastructure investments by the private sector and for the CSWC to build relationships with the businesses located along the Columbia Slough. To do this, Samara Group prioritized the inclusion of a site visit form, phone call outreach, and open-ended survey questions to better hear the perspectives of business leaders. We heard from businesses across a gradient of sizes, industries, tenancy, and locations. The survey was designed for relationship-building objectives which resulted in hundreds of conversations with businesses, dozens of responses, and multiple respondents interested in follow-up site visits. Following the success of Phase I, CSWC hired Samara Group again in 2021 to conduct a follow-up survey to further build relationships with businesses along the Slough. During this Phase II survey, Samara Group helped increase outreach opportunities through designing and distributing a postcard and supporting a second round of phone outreach.