COMMUNICATIONS PLANNING FOR THE GORSE ACTION GROUP

KEY SERVICES:  

• Communications & Outreach

• Strategic Planning

• Branding

• Media

Samara Group supported communications planning for the Gorse Action Group (GAG), which was created to bring federal and state agencies, non-profit organizations, private industries, and local landowners together to improve regional ecology, public awareness and safety, and fire defense. Some of the services we provided to the GAG included rebranding the project, developing a multi-year Communication Plan, creating a variety of trade show materials for the Annual Gorse Blossom Festival, and designing educational handouts, branded templates, and 12 large signs on Highway 101 for a multi-year gorse removal demonstration project.