design services
We use both science and storytelling to inform design. We believe that science needs comprehensive storytelling as much as storytelling needs a strong foundation of facts and comprehensive research. We make coherent, authentic, and engaging storytelling an integrated part of the message.
design strategy
Samara Group utilizes inclusive and flexible strategic planning to set the stage for successful long-term partnerships between agencies, NGOs, and the public. We engage with project collaborators and stakeholders at multiple levels to identify collective goals and desired outcomes for each project to ensure effective and accurate products are created.
Brainstorming & concept development sessions
Collaborative product development process
Comprehensive brand strategy
Writing & storytelling
We help our clients take on a storytelling approach to develop informative products that fit their needs and are tailored to the intended audience. This includes creating professional, comprehensive, and user-friendly reports that are polished in both appearance and content.
Stakeholder interviews
Research
Scientific & technical writing
Report layout & design
Copyediting & proofing
BRANDING & Marketing
Samara Group values inclusive branding and marketing strategies that can be implemented to achieve both short- and long-term project objectives. When appropriate, Samara Group develops and integrates simple, yet effective, branding and marketing solutions early on during a project in order to provide direction for the products and materials to come.
Audience and stakeholder research
Marketing strategy & product organization
Collaborative & participatory process
Research-driven, collaboratively developed brand concept
Logo and visual identity tailored to all relevant products
Style guides and templates for seamless implementation