Gorse action group

Samara Group supported communications planning for the Gorse Action Group (GAG). The GAG was created to bring federal and state agencies, non-profit organizations, private industries, and local landowners together to improve regional ecology, public awareness and safety, and fire defense. Samara Group developed communications and brand strategy for the Gorse Action Group. This included rebranding the project, strategy, developing a multi-year Communication Plan, design of a variety of trade show materials for the Annual Gorse Blossom Festival, development of educational handouts, branded templates, and 12 large signs on Highway 101 for a multi-year gorse removal demonstration project. Our work was overseen by a coordinating committee of 12 agency and organizational representatives.

STRATEGY

In order to effectively translate the intended message to the local public and agency professionals, Samara Group utilized visual messaging in multiple formats. Samara Group took and edited digital photographs of landscapes along the Oregon Coast that showcased the gorse plant and the extent of its infestation. Samara Group also rebranded Gorse Action Group materials, including the design of a new logo, to reflect new messages that were identified by working groups and collaboratively developed materials that were geared toward local community members and restoration experts. Communication strategies were developed to support public awareness and partner engagement.

OUTCOMES & MEASURES OF SUCCESS

Through our collaborative design and communication processes, partner buy-in was achieved, effective and useful shared key messages were identified, and engaging educational products were created for the Gorse Action Group. Services and deliverables were delivered on time and on budget and we received positive feedback on final products.

SERVICE CATEGORIES

• Communications & Outreach

• Strategic Planning

• Branding

• Media